Plano Real: a construção de um sentido hegemônico

Abstract

This paper analyzes from the discourse theory of Ernesto Laclau and Chantal Mouffe the constitution of the Plano Real as a hegemonic sense, considering the rhetoric involved since the implementation of the economic plan, and later in the 1994 presidential election campaign speeches of the two leading candidates: Fernando Henrique Cardoso and Luiz Inácio Lula da Silva. The empirical data that supports this research, some of the statements in official documents of the presidency of the republic, official publications, laws, and the speech broadcast on Time Free Election Propaganda (HGPE) by the candidates under discussion. The process of analysis assumes formation of a privileged status of the particular meaning of the Plano Real, featuring a cut antagonistic to inflation, mischievously felt by the population when the implementation of the economic plan. This privileged sense, associated with the preliminary results of the plan, ultimately led to the economic plan to take the centrality of debates on electoral harvest by their competitors, directly influencing the outcome of the 1994 presidential election. Thus this research is to understand and explain the formation of these speeches, their links with other senses, which constituted the end of the process, a hegemonic sense around the Plano Real from these rhetorical discursive practices.