Afirmando identidades e construindo novas existências: uma análise sobre youtubers negras

Abstract

The purpose of this study was to present reflections on the processes of constructing black identity based on positive assumptions, mobilizing the channels of Ana Paula Xongani (Xongani) and Gabi Oliveira (DePretas), based on discussions that permeate the social identifications of race. Therefore, the research problem that structured this study consisted of the following question: How does the social affirmation of the black identity of youtubers happen as practices of new existences? The aim was to understand how the affirmation of black identity by youtubers develops as a practice of new forms of existence. In order to carry out this analysis, authors who deal with topics such as racism, black identity, algorithmic racism, intersectionality and black women, among others, were mobilized. In order to understand Xongani and DePretas' process of affirming their black identity, a qualitative methodology was used and screen ethnography was used as the data collection technique. From the data collected, it was possible to identify that the affirmation of black identity is related to the process of loving blackness and that the subversion of hegemonic standards can only be developed through individual and collective constructions that value blackness. In other words, it is necessary to become black through the process of self-definition so that subversion is possible. Furthermore, it is emphasized that the.