“Eu faço carne vegetal, mas não sou açougueiro

Abstract

In comtemporary society, it’s more and more usual that the consumption practices are based on ethics and citizenship principles. This is characteristic from vegan groups, for whom products and services consumption dispense from animal sacrifice and exploitation. This research has as goal capture dynamics of consumption from vegan of Pelotas city, Rio Grande do Sul, Brazil. The study was accomplished with ethnography methodological support in social network Facebook. Through the anylises of vegan interlocutors food practices and the circuits of production observation and the circulation of foods, it was sought to know the consumption (re)configurations and adaptations reffering to vegan lifestyle, which are associated with specific consumption practices and citizenship exercise.