Redes Agroalimentares Alternativas e Consumo Político: o caso das feiras ecológicas de Porto Alegre, RS.

Abstract

This dissertation is a study on the formation of the main markets of organic food in Porto Alegre. Examines the emergence of a new discourse on sustainability related to agroecological production, which emerges within a specific environment where they develop much more than buying and selling relations of foodstuffs. The growth in importance of organic or green products and organic markets of Porto Alegre reflects a global trend, as well as the emergence of a new type of consumer. This movement is analyzed in this study, within what is known as critical consumption or political consumption. The main objective of this research is to examine how this phenomenon is expressed and what its intensity in the light of the theoretical framework of Sociology and Anthropology of Consumption, based on the use of qualitative methodology in the analysis of interviews with various social actors involved in traditional ecological markets in the “Bom Fim” and “Menino Deus” neighborhoods, in the central region of Porto Alegre. The data gathered and information confirms the premise that consumers of ecological markets express this movement that identifies with the imperatives of sustainability and establishment of civic agrifood networks.