Corpos, sexualidades e intimidades femininas na Era digital: uma análise dos canais de YouTube JoutJout Prazer, Rayza Nicácio e Ana de Cesaro.

Abstract

This research aims to investigate narratives of the self presents on YouTube and the online environments of sociability of brazillian youtubers Julia Tolezano, Rayza Nicácio and Ana de Cesaro, from an intersectional perspective. The focus was the youtubers discourses, considering the confessional culture from the new medias, and its implications in the feminine identity processes related to performative practices that involves the bodies, sexualities, as well as the thematization of intimacy and consumption with the advent of the digital age. For that, its achievement involved the online ethnography and discourse analysis in videos of the channels JoutJout Prazer, Rayza Nicácio and Ana de Cesaro, as well as in the pages of Instagram and Facebook of these women. The analysis was carried out from the articulation of different categories that constitute identity, such as race, gender and sexuality, present in the narratives of the self. Therefore, examined the paradox of reinforcing hegemonic patterns of "femininity", as well as the search for freedom and questioning of female performative practices related to discourses, body and behaviors, as the audiences are also constituted as regulatory and normative groups. Besides, it was evidenced that the discourses present in the on-line sociability environments of these youtubers involve narratives of empowerment and self-love, resulting from feminism 2.0, where subjective and everyday aspects take center stage, although they have implications in the collective sphere.