Virilidade e produto midiático: o Grenal como diferenciador do futebol gaúcho.

Abstract

This dissertation focuses on the comprehension of man’s role in Brazilian soccer, considering the identity difference of Rio Grande do Sul as a starting point to this analyzes of masculinity in soccer’s culture. Thus, this master’s research utilizes of theorical perspective que considers three main points. Initially, explores the tradition of sports sociology, that studies the process of maturation and institution of the sport activity. This process transformed the activity, that used to be ritualistic and recreational, into an organized competition that focuses on high level performance. Next, the desire for performance is brought back in the sociological acknowledgment of genders and the social construction of the roles given to men and women. This acknowledgment is fundamental to the sociological study of masculinity, that has the concept of virility as it’s feedstock. The tradition of the virile, from the Antiquity to the Modernity, it’s an important part of the pursuit for the objectives of this research, also because the virile is, in big part, defined by the relationship between men’s bodies and sports. Finally, in a multidisciplinary vision, this dissertation brings important points of the globalized press and the way it’s selects and reinforces narratives of Brazilian soccer. The press’s role in the construction of sports memory justifies and serves as a basis for the analyzes done to the Jornal Zero Hora to clássico Grenal, match between Grêmio and Internacional. The way soccer arrived to the state, the role expected from gaucho men and the relationship between the press with local culture are explored to align sports sociology, the sociological study of gender and the role of the press in cultural formation.