Memória e cibercultura: os suportes de memória e a apropriação do patrimônio na contemporaneidade: uma análise da fanpage Projeto Pelotas Memória no Facebook.

Abstract

This study aimed to examine concepts related to social memory and cultural heritage in times of cyberculture, identifying the traits of a city representation in social media as well as the forms of appropriation that users have with the elements of this city, especially memory and heritage. The representation refers to the fan-page ‘Projeto Pelotas Memoria’, which aims to share content such as images, videos and texts on the network in order to build relationships within this virtual community, whose members have the city of Pelotas, it’s memory, history and traditions, as a common point of interest. The page appeared in 2011 on the social media website Facebook and sought to cherish the memory of the city of Pelotas and also to honour Nelson Nobre Magalhães, who created this project. Nelson Nobre Magalhães, ran a kiosk at Rua Quinze de Novembro, in Pelotas, with the purpose of providing images and texts on the history of the city. The analysis has identified which images were viewed and used most frequently through the social media, and also found that the social media devices allowed users to generate new contents about social memory. Through the tool, the study showed the relationship that people have with buildings, parks and city streets, demonstrating in some cases that these places, much more than “spaces” are “places” because they are loaded with meanings. The relationship with the places was identified through comments on each of these posts, the nature of which were analysed. All of this analysis allowed us to identify a metamemorial speech circulating on social media and contributed to opening a discussion on the potential social transmitter the network can become.