A atividade física no site Saúde Brasil do Ministério da Saúde: uma análise no período 2017-2020

Abstract

Dissertation presented to the Postgraduate Program in Physical Education at the Universidade Federal de Pelotas, linked to the Human Movement, Education and Society concentration area in the Sociocultural Studies of Sport and Health research line. This document is divided into the following topics: a) dissertation project; b) field work report; c) original article; and d) press release. This article aims to analyze the contents about physical activity conveyed on Health Brazil website, from the Ministry of Health, between 2017-2020, describing them and discussing the (in)existing interactions between the published contents and Physical Education and Collective Health area. Through netnographic tools, 98 publications that dialogue with physical activity/physical exercise/body practices were found, conveyed by the website for four years. It was observed that the behavioral aspect of health promotion permeates all the content, and three perspectives to physical activity recommendations were found: sportivized, dailyand generalized physical activity. The first has its recommendations issued by athletes and ex-athletes, to encourage sports practices and report the benefits of the modalities for health. The second perspective has its central content aimed at the reproduction of strategies and possibilities of physical activities that the population can perform within their daily routine, such as performing domestic tasks (wash clothes by hand, washing the car with buckets), using means active commuting to their activities (walking, cycling, getting off stops before the destination) and advice on getting around at work (standing up, change the elevator for the stairs, going to the bathroom further away). Finally, the generalized perspective reinforces the official recommendations of time, intensity and frequency for different age groups. These approaches are analyzed and considered along with the lack of leisure mastery in the recommendations, the deflation of linkage with SUS programs and policies and the lack of clippings that consider the social and economic inequalities in the country that affect the healthdisease process, and consequently, the practice of physical activities. It is necessary that communicative campaigns to encourage the movement consider, beyond these points, the recognition of physical activity as a human right and the commitment to a fairer and equanimous society.