Da derrota ao fracasso: uma análise da trajetória discursiva do PSDB entre as eleições de 2014 e 2018, a partir da teoria do discurso de Laclau e Mouffe

Abstract

From the perspective of Ernesto Laclau and Chantal Mouffe discourse theory, this paper aism to analyze the Partido da Social Democracia Brasileira (PSDB) between the 2014 and 2018 presidential election. To fullfill the objective, Twitter accounts of Aécio Neves, Geraldo Alckmin, José Serra and João Doria were chosen as the means of investigation, in addition to the official profile of the party. The hypothesis presented here is that PSDB’s discourse between 2014 and 2018 had fixed antagonismo in the Partido dos Trabalhadores. From this central hypothesis, three other specific ones were speculated, representing three distinct moments in the investigated period: Dilma Rousseff government; Temer government; and 2018 elections. Were used a particular methodology, with a qualitative character, based on the discourse theory of Laclau and Mouffe, assisted by NVivo software. The analysis of the 37094 tweets showed that the PSDB's discourse was summarily centered on the antagonism to the Partido dos Trabalhadores, with the constitutive elements changing according to the speculated periods. Furthermore, the party fought for structural changes in the Brazilian political system, and also proved to be on the right of the ideological spectrum.