“Não é pornografia, é produção de conteúdo!”: entre paradoxos e reconfigurações do mercado sexual em ambientes digitais

Abstract

This thesis aims to analyze, in an anthropological view, a new form of producing pornography on digital interfaces known as +18 content production, an aspect currently developed in the figure of its agents and its multiple consumers in a global online network. In view of this, the relationship between women in modern society and the film production of sexual material are discussed and analyzed. Furthermore, through online monitoring and immersion, the personal production of material considered pornographic and sexual by young women on digital platforms is presented as a type of emerging work in a society in crisis. In this sense, the possibility of turning the female body into a product exposed in the digital universe, based on platforms such as Onlyfans, Privacy and Instagram, appears as an anthropological issue to be worked on. And starting from neoliberal and commercial models, the digital devices studied (platforms, media, social networks) show us types of pornographic production as an objective of platform capitalism, that is, to profit by capturing more women and consumers in a logic of exposure, surveillance and control. In this way, the production of platform pornography, seen as the production of +18 content, ends up attracting many young women to work with their images of themselves represented by sexualized and fetishized bodies, which points to a consumer demand that needs to be understood from the perspective of anthropological and critical research.