LECTOR DIGITALIS: a prática booktube, a criação de públicos leitores na internet e a sua relação com o Capitalismo de Vigilância na produção de sociabilidades laborais

Abstract

This thesis focuses on analyzing the role of a highly complex technological apparatus that is present in computers and their similar ones, such as smartphones, laptops, etc., in producing reader subjectivities, having YouTube as a kind of platform and digital social media. of vector to the production of these actions. In this way, through creators of content about books and derivatives on the aforementioned YouTube, the booktubers, who show themselves as a variant form of digital influencers, it is necessary to take a sociological look at the understanding of this practice, which can be, both amateur and specialized, and its relation to the model of a computerized society. And at the same time, controlled by interactive tools, which could impose certain problematic aspects such as algorithmic regulation, exposure of the private, control, data manipulation and surveillance. In this sense, having books as their tools for producing amateur reviews, literary criticism, opinions and also various comments, these people who act, most of their time, as digital influencers for a range of followers and also curious people end up becoming if individuals who can manage their own image in terms of digital. And by digitally influencing readers about certain literary works, they would create sociability links that are presented as founding elements for a latent labor relationship in digital, but not only, since this same act of influencing presupposes a range of relationships that can go beyond of the job category. In this way, the research is based on the theoretical perception of the digital as an aesthetic and problematic territory, added to a rhetoric of space of social progress and also of freedom, in addition to the interaction and its relationship with social institutions, mainly the reconfigured work – the hallmarks of current labor management. Then, from a theoretical and empirical research carried out through interviews, follow-ups, data collection and multiple perceptions added to the analyzes of these creators of content about books on YT, a debate ends up being proposed and broken down to the throughout the chapters. Where the analytical focus aims to understand if Big Data, algorithms, Big Tech, Surveillance Capitalism (ZUBOFF, 2021) and the creation of reputation through self-exposure, merged in favor of a digital interaction made mandatory in society, could present, elements for a sociological investigation into the causes and effects on individuals who need to be in this vast digital territory, first as a redefined form of existence, and then as a producer of work in contexts of social, political, health crises, etc.