#BODYPOSITIVE, mas nem tão “POSITIVE” assim: a discursivização do corpo no Instagram

Abstract

This thesis aims to observe how body discursivization takes place on Instagram using the hashtag #boydPOSITIVE, that is, POSITIVE body, in two specific posts. Much more than talking about the representations of the body on the internet, it is necessary to understand the dimension and importance that this subject may have in the social fabric and what the impacts and influences of this whole mechanism of construction, discursivization and representation of the body in this environment may be. . After all, it is a social media that has proven to have overcome the damage caused by traditional television and magazine advertising, taking the lead in the ranking of the most harmful to mental health. Instagram is seen as an environment for the discursivization of the body and that, now, does not concern only a dominant pattern. On the contrary, it allows the most diverse types of bodies to have the opportunity to be represented and to have their existence legitimized - or not -, even if not always respected, within conversations. Values that involve the representation of each subject and the articulation of relationships around a certain body type are identified: what is outside the normatized standard, but which “despite” it is and should be recognized as POSITIVE. The discursivization of the body takes place at all levels of the CMDA, which indicates the ability that users have to build meanings in the context they are inserted and with the instruments offered. The product of this elaboration, that is, each choice made to discursivize the body, is what provides clues to understand how the body can be represented in these social media that actively and increasingly participate in the daily life of the 21st century subject . #BODYPOSITIVE carries its implied body negative. This means that when using it in the composition of a publication, the user is validating this idea, which, being subtle and unspoken, is often not perceived or taken into consideration. The discursivization of the body by #BODYPOSITIVE seems to carry in its essence a load of symbolic violence, since it situates the body in a dual logic of POSITIVE and negative, enabling, therefore, the creation of unequal relationships between users.