Participação no mercado sobre a venda de defensivos e sementes de uma empresa de Primavera do Leste - MT

Abstract

This study aimed to present the Market share on the sale of pesticides and seeds of Primavera do Leste company - MT. It consists of analysis of VPM potential in sales and marketing share of the portfolio divided into Crop and Seeds in the years corresponding to 2013 and 2014. For that were raised soybean planting areas, corn and cotton producers, using a technology index by multiplying the area planted and knowing the VPM (potential sales) of each client and consecutively the portfolio as a whole. For Crop used to the dollar amounts that each culture has the cost per ha, these figures were provided by Syngenta in two consecutive years: U $ 200.00 / ha in soybean, U $ 75.00 / ha in maize, U $ 850.00 / Ha on cotton. Seeds for the values of the technological content for soybeans were of U $ 50.00 / ha, corn US $ 100.00 / ha and cotton U $ 150.00 / Ha. It appeared that had an increase in sales and consequently increase both Share Crop Seeds as in 2013 to U $ 11.61 MIO with respect to the U commitment $ 9.5 MIO bringing the total to 25.8% MS. In the year 2014 we achieved an increase in sales for both Crop as Seeds of U $ 14.88 MIO regarding the commitment of U $ 11.9 MIO bringing the total of MS of 33.1%.