Gestão da cadeia de distribuição de sementes de milho no Brasil

Abstract

The hybrid corn seed business grows potentially every day in Brazil which gradually changes the pattern of supply and demand for products involved. This has led companies to seek new forms of management, able to integrate the organizations, based on developing relationships with those involved in the supply chain and supply in the sector. It is observed that in the late 1990s, for the hybrid corn seed business in Brazil, there was a change in the industry restructures, causing increased competition because of increased supply of corn hybrids in the competitive market. The demand profile is discussed in relation to the mix of materials placed in this new market, which is beginning to be required different products in each region / climate, analyzing strategic concepts like value chain in the seed business and strategic alignment. This work aims to analyze empirical data collected from the change scenarios in the late 1990s, noting the new apparent structures that caters to farmers directly compared to the traditional structure, there is the retail participation to provide their products to market . This survey aims to address concepts of supply chain management as the "bullwhip effect" where the lack of information about defendants materials results in programming and seed production planning based on retail applications (stores), resulting in greater distortion in the generated estimate. These problems are transformed into accumulations of stocks and loss of profitability by decreasing working capital of those involved in the chain. The use of proper management can reduce this "whip effect" making the business of hybrid corn seeds as a whole, more profitable and with the actors of the supply chain more efficient and effective.