A página institucional da igreja cristã contemporânea: um projeto enunciativo de inclusão e aceitação de LGBTs?

Abstract

In this thesis we make a possible analysis of the Contemporary Christian Church (ICC) institutional page's enunciative project. The institution is part of a group of religions known as “inclusive churches”. These institutions, generally, advocate the non-exclusion of non-hegemonic sexualities and have drawn the attention of Brazilian researchers due to a significant rise in their numbers of congregations and followers. We became interestered, consequently, in analysing how do these institutions promote themselves and attract new followes online. In order to do that, we studied the theoretical and methodological concepts created by the Bakhtin Circle and its scholars. Thus, our analysis was based on a model proposed by Sobral (2009) which draws from Brait and consists of the description, analysis and interpretation of the object of study. The results show that, even under a new approach regarding dissident sexualities, the institution still reproduces certain practices commonly seem on more traditional religious environments. Another aspect studied in the thesis was how the website's content was produced aimed at a specific audience.