Análise mercadológica da cadeia do algodão

Abstract

The present study aimed to evaluate the history of the use of cotton fibers in the world market and its future trends. For both, were analyzed information of markets behavior and culture, fiber trades players of the productions chain and consumer behavior for years, as a way to trace trends and factors that influence and will influence this important market. Not only analyses of the productive cycle (within gate), but also issues such as the changing of behavior tendencies of the population to use natural fibers versus synthetic fibers. The world consumption from the production in different Countries. The necessary quality of the manufacturing characteristic of biers produced and production costs. Factors that influences the quality of these fibers and that makes up an ideal fiber quality. Participation of private and public companies in the productive process of marketing as well as risk factors. Participants of conferences, visit the American University Texas Tech, Bayer Cropscience Research Center in Lubbock/Texas, interviews with Researchers and American, Australian and Brazilian Farmers. Queries the bibliographic materials, reports, technical bulletins and market research were used during the whole period of work. However, the interpretations and experiences of day by day, together of the behavior market are prevalent for many diagnoses and conclusions.