Proposta para a implantação de um Observatório de Economia Criativa na Universidade Federal de Pelotas

Abstract

The present study addresses the theme of Creative Economy. The specific objectives of the work are to present the current concept of this economy, its historical evolution, to demonstrate its potential as an instrument for the promotion of sustainable economic and social development, to identify and analyze the observatories of creative economy existing in Brazil and abroad, culminating in purpose of reaching the main objective of the work that is to present a proposal for the implementation of an observatory of creative economy at the Federal University of Pelotas (UFPel). Because it is an applied and descriptive research, the methodology was based on the bibliographic review of published postulates on the subject and, also, on the documentary analysis with observatories of creative economy of the country and the world. In addition, field surveys were conducted through interviews with the coordinators of state observatories of creative economy in Brazil. The management of UFPel was also interviewed in order to know their opinion on the subject and to analyze the feasibility of the proposal. Furthermore, the research discusses the importance of the understanding of society on the concept of Creative Economy and, hence, the role of universities in the dissemination of these knowledge and, also, in the incentive so that the creative ones can subsidize their actions in the contexts in which they are inserted. Finally, when proposing the implementation of an Observatory, it aims to associate the theoretical studies developed in university environments with the practical foundations that corroborate for the social and economic development of the collective in which the university is inserted.