Aspectos relacionados à decisão de compra de sementes de soja na região do PAD - DF

Abstract

Since soybean area is growing very fast in Brazil, problems related to soybean seed quality have emerged during soybean field establishment. The objective of this study is to access the main aspects of soybean commercialization in the Programa de Assentamento Dirigido do Distrito Federal (PAD-DF) region. This research was done in Distrito Federal state. The method of this study was focus on bibliographic research in books, thesis and scientific articles and also on field research. Field research was done by the quantitative and descriptive method, as the main objective is to evaluate facts and procedures with the statistic method for more precise results. Data was collected through a questionnaire among a sample of farmers in the region. The survey was applied to 20 farmers. They had to answer questions about seed companies strategy from marketing to after sales services, for example, assistance during seed germination and vigor below minimum rates. The Brazilian seed production market is growing rapidly and the competitiveness among companies helps the release of high yielding cultivars every year. Seed quality problems due to tropical climate conditions increase the rate of saved seeds. This situation can be reverted by gathering superior data about farmers intentions during seed purchase and their satisfaction with seed after sales.