Condenados a vencer: a atuação do SEBRAE na produção discursiva do indivíduo empreendedor de si mesmo.

Abstract

Derived from the productive restructuring and social and economic reforms neoliberal inspiration, the dismantling of the State Social Welfare promoted changes in the relations between state, society and organizations making currently the State and companies do not ensure sound integration for workers. Considering the conditions of insecurity and instability of this scenario, it is perceived today, the existence of a discourse that calls the individual to take responsibility for their condition of employment, that is, a discourse that spreads the idea of the entrepreneur himself as a individual able to overcome the uncertainties and insecurities of social life in the context of flexible capitalism. Thus, there is a stimulus for the emergence of the State of organizations responsible for ensuring necessary instruction for the individual win by himself. It is in this scenario that SEBRAE (Serviço de Apoio às Micro e Pequenas Empresas) and its shares are worth mentioning. Aiming to analyze the role of SEBRAE dissemination and reproduction of entrepreneurship in Brazil, this study predominantly qualitative and descriptive and interpretative, using the technique of case study based SEBRAE as unit of analysis. Data collection occurred secondarily through SEBRAE site, and primary, the direct observation of distance learning courses SEBRAE profile "I undertake" (booklets and statements of forum for presentation of courses). After the analysis, some recurring issues in this material were exposed from two categories: "Entrepreneurship as a global social movement" and "SEBRAE dream seller." Reflecting on such statements is possible to see that the media, the business literature, along with SEBRAE, indicate that encourage, support and educate for entrepreneurship should be top priorities of a government. Public policies are being created each time more often and are aimed at leveraging the idea of entrepreneurship and in an attempt to legitimize this scenario development. It is still possible to think that currently the state spreads through his speech by SEBRAE voice and despite the speeches, entrepreneurship is not a possible adventure for everyone. In this attempt a new individual market, which is unsafe and that to survive is called to turn around on their own, do not look back and seek ever more arises.