A diversidade sexual nas organizações: a (in) visibilidade de pessoas transexuais via mídia de negócios.

Abstract

The present study aimed to contribute to the analysis of sexual diversity in organizations, studying what the representation of the business media for the transsexual in the world of business. The research investigated the publications in the Exame Magazine, performing a cutout in your digital collection, from 2010 to 2014. Focusing on the analysis of news we cover the keywords: "transsexual", "Gay", "homosexual" "lesbian", "diversity" and " management of diversity", seeking to keep up with what is the representation of this group of people in the media business, as well as identifying what is touted on managing diversity in organizations today, since this topic is addressed in this business scenario. Having as theoretical the sociology of organizations and the queer studies, we invite you to reread the sexual diversity via business media, with an approach that considers other non-binary settings. Results obtained in this research showed that the world of companies still gives little visibility to news about transsexual people, but the topic has been addressed diversity related to civil rights won, which reflects in benefits policies for LGBT workers. However the business media observed represents the diversity of collectively without acknowledging the experiences, the singularities, and so unseen transsexual people.