Memória e resistência: um estudo sobre o pré-construído e o discurso transverso através da ironia em Mafalda

Abstract

Initially created as a poster girl for an appliance company, Mafalda, Quino's character, after being rejected and kept for two years, gains the admiration of the Argentine reading public and starts circulating in magazines and newspapers from 1964 to 1973, a period of strong repression by the Argentine Military Dictatorship, marked by three coups d'état - 1966, 1970 and 1971. The emergence of the character takes place in this political context of an exceptional regime, putting on the agenda, in a resistance movement through irony, themes as democracy and human rights without prohibiting censorship. The present work aims to understand the discursive processes at work in irony, considering the role of memory and history and paying attention, above all, to two functions of interdiscourses: the pre-constructed and the transversal discourse. The reflection is developed on an archive formed by six comic strips and a poster, whose selection followed the relation of the character's speech with the State Repressive Apparatus (ALTHUSSER, 1983), represented in the figures of the police and the military, in line with the research purpose.