Direcionamentos estratégicos: um estudo avaliando a orientação empreendedora, capacidades, ambiente e desempenho de cervejarias artesanais do Brasil

Abstract

The market scenario presents challenges that cause scholars interested in understanding the most effective strategies and managers that are aimed at maintaining the projects, projecting them through environmental influence to maintain competitive advantage. Thus, objective of this study was to analyze the entrepreneurial orientation, dynamic capabilities and organizational performance, mediated by uncertainty and environmental munificence in craft breweries in Brazil. Thus, it sought to subsidies in theory to give contribution to the development of research. The methodology used is of quantitative type, and the survey strategy. The sample had 102 craft breweries analyzed, which included several states, with most companies is from Rio Grande do Sul and is less than five years in the market, and respondents are mostly members-owners and male gender. For data analysis, we used the MPlus program, which was carried out confirmatory factor analysis to check the fit of the variables to the theoretical constructs. Following the structural equation modeling of the constructs for hypothesis testing was performed. The results identify that the relationship of entrepreneurial orientation is positive with performance. The munificence and environmental uncertainty influence the relationship between entrepreneurial orientation with performance. The associations related ambidextrous and tourist capacity with performance have not been confirmed, which made it impossible to verify the influence of the environment in this relationship. Similarly, checking the mediation of ambidextrous and tourist capacities in the relationship between entrepreneurial orientation and performance was not carried out because they were not confirmed the relationship of capacity with the performance. It is recommended for further research on a larger sample to other countries, and it is suggested to be checked each of the dimensions of entrepreneurial orientation (proactivity, innovativeness and risk-taking), and ambidextrous capacity (operating actions and exploitation) with performance.