Critérios competitivos considerados no comércio de adubos orgânicos e organominerais na região de São Gotardo - MG

Abstract

The market is increasingly disputed, that companies should seek to be competitive at all times to survive. This case study aims to establish which competitive criteria are more important in the purchase of organic and organo-mineral fertilizers in the region of sao gotardo city. Throught interviews, opinion research with the producers and two competing companies was possible to apply the importance x performance matrix. Making perceptive what is take under consideration by the clients who replace mineral fertilizer. Moreover with the resolts we analyzed several criteria like quality, use and price among others. This text emphasizes the goals pusued by the producer who uses a product that provides one or more elements required to the plant proper development, also emphasizes the effective reduction of enviroment impacts, improving soil structure and favoring the nutrients retetention.