Orientação empreendedora, capacidades, ambiente e desempenho em cabanhas de ovinos do Brasil

Abstract

The objective of this research was to associate the entrepreneurial orientation, dynamic managerial capacity, agribusiness dynamic capacity, environmental uncertainty, environmental munificence and the performance of sheep cabins in Brazil. The methodology used is qualitative and quantitative, with exploratory and survey strategies, respectively. In the qualitative research, a semi-structured interview was conducted, aiming to find evidence that confirms agribusiness capacities, using content analysis technique. For the quantitative approach, the sample comprised of 97 sheep cabins from different regions of Brazil, with a majority of 59.7% concentrated in the state of Rio Grande do Sul. Qualitative data analysis was performed using the content analysis technique. In terms of the quantitative approach, the SPSS® program, version 18.0 was used, in which an exploratory factorial analysis was performed for the agribusiness constructs capacity, in order to validate the proposed scale. The Kolmogorov-Smirnov statistical test was performed to verify the normality of the constructs data. The Spearman coefficient was used to investigate the existence of a correlation between the constructs entrepreneurial orientation, dynamic managerial capacity, agribusiness dynamic capacity and performance. Next, the Kruskal-Wallis test was performed to identify whether there are statistical differences demonstrating that the performance proportionally oscillates the perception of environmental uncertainty and munificence. The results of the exploratory factorial analysis for the agribusiness constructs capacity revealed six determinant variables for the competitive differentiation of companies operating in this sector. In addition, it was possible to identify the positive relationship between the constructs of entrepreneurship orientation, dynamic managerial capacity, agribusiness dynamic capacity and performance, as well as the perception of the oscillation of the performance against the uncertainty and environmental munificence, indicating that the way that the manager perceives the environment and its modifications have a direct impact on the levels of organizational performance. Thus, one of the determining factors for maintaining the competitiveness of sheep cabins is the manager's knowledge of the trends, opportunities and the challenges that arise in the sector.