Fatores relacionados à decisão de compra por produtores da Coopertinga

Abstract

This work aimed to study the scenario of producers of the cooperative COOPERTINGA, located in Formoso, Minas Gerais, and discuss the profile and the most important points for the activities in the field. The research was carried out with 19 Coopertinga Associated Producers, located in the Rural Area of the Municipality of Formoso - MG, in the Northwest region of the State of Minas Gerais, at an average altitude of 1,026 meters, whose distances are: 36 Km from Formoso - MG, 120 Km from Buritis - MG, 300 km from Unaí - MG, 265 Km from Brasília - DF and 175 Km from Formosa - GO. This research was composed of 56 questions, with the purpose of ascertaining the most important agricultural input, details of the acquisition of inputs, about brands and marketing, costs, productive potential and quality. Data wereexpressedas a simple percentage, besides the qualitative description of the data. In this way, it was possible to know the scenario of cooperative producers and their needs. The marketing of products from agribusiness companies should act to meet the need of producers, making their products advantageous, especially in the cost-benefit requirement. Producers have evaluated vigor as a primary requirement in seed selection, which is one of the most important inputs for achieving productivity, and hence the profitability. Thus, a cooperative, based on facilities in the acquisition of inputs, assistance and information, among others, enables its members to compete adequately in the market, ensuring means of survival for producers.