O processo de empresarização e a emergência da universidade empreendedora: uma análise da Universidade Federal de Pelotas

Abstract

In the context of the modernity emergence and the consolidation of the capitalist production mode, a process began by the growing influence of the company on the human beings and their organizations and institutions, called the world's enterprisation. As a consequence of this process, both the business language and its techniques, its methods, its tools and its practices end up being externalized to other domains of the social. In this study, we opted for a look at the university, from the analysis of a specific discourse that, with the neoliberalism intensification, has been strongly disseminated: the discourse of the entrepreneurial university. From this perspective, from a look of Foucaultian inspiration, the present dissertation sought to problematize how the enterprisation process has influenced the construction of the discourse of the entrepreneurial university at the Pelotas Federal University - UFPel. More precisely, the objective was to analyze the practices oriented towards the consolidation of the entrepreneurial university discourse present in the UFPel, as well as the perceptions of the managers who work in this institution and the way in which both reflect the influence of this process. This is a descriptive, eminently qualitative research that used the case study technique. Data collection was done through semi-structured interviews involving twelve managers of UFPel and through data available for consultation. The results of the research show, mainly, that a whole social structure is constructed in the context of the UFPel, from which the knowledge-power of the company is put into circulation through a constant political game that involves different relations of power between different individuals. In the case of the UFPel, the discourse of the entrepreneurial university is based on different discursive practices that make constant reference to the knowledge-power of the company, which seek to make modifications in the organizational context of the university. By disseminating the discourse of the Entrepreneurial University, UFPel ends up forming a field of knowledge based on the corporate language, its norms, its beliefs, its practices and also its culture.