A Voz do nome e o nome da voz: as denominações das coligações nas eleições para prefeito em 2012 e 2016.

Abstract

This dissertation fits into the field of studies on electoral coalitions, but turns its gaze to another aspect, on which no previous studies were identified: the denominations of the electoral alliance. Assigning a specific denomination to the formed electoral alliance is an option that electoral legislation provides parties. However, the propensity of parties to assign a denomination to their electoral alliance is even more intense than their propensity to electoral alliance. The research took as its object all mayoral electoral alliance in the 2012 and 2016 elections, which were given a specific denomination (26,025 cases). It sought to systematize the messages contained in these denominations into synthetic categories, and investigated whether these categories are influenced by characteristics of the electoral alliance themselves, or of the municipalities in which the claims were made. Eleven categories were systematized that seek to capture and represent the content of these messages. Afterwards, it analyzed how the categories were used, considering variables related to the (internal) characteristics of the electoral alliance. The results indicate that there are preferences in the use of some categories when comparing the proportions as used by the electoral alliance, according to the selected variables. These are more consistent in the case of the characteristics of the municipalities for region, state and population size and for the electoral alliance, with the leading party.