Entre a vigilância e o controle: as propostas de gestão e os mecanismos de engajamento em empresa multinacional do ramo de agronegócios no Rio Grande do Sul.

Abstract

The current work studies the context of the increasing use of management tools to engage the workers in the companies' purposes and goals. In the context of employment flexibilization, these practices present new challenges to the workers and elicit the professional development, to pursue the expected performance by the business. Through this work we search to understand how the superposition and entanglement of disciplinary and control techniques works in an agribusiness company located in the Brazilian state of Rio Grande do Sul. We seek to comprehend the intersection and articulation between a characteristic disciplinary logic of labor organization method inspired by a taylorist rationalization, where individuals found themselves subjected to the hierarchical vigilance and the rigid processes and the ways of working on a daily basis, and a logic of flexible accumulation, where individuals are invited to participate and contribute, mobilizing their subjectivity, aiming to establish the ways to oversee their own work.