Condicionantes da adoção de softwares de gestão de campo na agricultura

Abstract

This study sought to know the factors that determine and interfere in the adoption or not of field management software, which is a tool that can support the progress of the culture of the rural producer. Using innovation management as the subject of study, a theoretical model was developed considering the socioeconomic, agroecological, technological, perceptive characteristics of rural producers related to the adoption of software to support business management, as well as the perception by rural managers in this decision to use these technologies. The method had a descriptive exploratory objective based on secondary information that was obtained through semi-structured questionnaires and interviews via WhatsApp®, based on the theoretical framework on digital revolution, management of technological and communication innovation, as well as businesses for the adoption of technology. The results obtained show that producers achieve better results, in the most diverse areas, when they use field management software and have a positive perception of their performance with the use of technologies. It is also demonstrated that there is a technological deficiency in rural properties and that this makes accessibility to SGC difficult, and that producers who have training in predecessor technologies tend to adopt the technology.