Aspectos sociodemográficos e comportamentais que podem influenciar no consumo de alimentos orgânicos.

Abstract

It is known that conventional food production can harm the environment and human health, which may have encouraged the development of organic food culture, as well as a greater number of followers to its consumption. The knowledge of these organic food consumers and the motivations related to acquisition and consumption are important aspects to be observed. The objective of this research was to characterize the behavior of organic food consumers and analyze the variables that affect their consumption. Therefore, a descriptive cross-sectional survey of a qualitative nature was carried out, with a non-probalistic sample for convenience, having as target audience people over 18 years old with access to social networks, living in Brazil. The research was carried out through the Google Forms platform through a self-administered virtual questionnaire, from February to April 2021. The collected data were analyzed using descriptive and association statistical techniques, using the IBM SPSS Statistics 25.0 software. A total of 3342 people participated in the survey, 2546 of which were organic food consumers and 796 were non-consumers. Being a consumer of organic food or not showed a significant relationship with the variables age group, marital status, number of children, family income, responsible for purchases and concept of organic. The biggest motivation for consumption was health and price limitation. The results obtained in this research showed that part of the respondents, regardless of being a consumer of organic food or not, were unaware of its concept, with the price being the most relevant aspect for its purchase.