Análise de Aceitabilidade de uma proposta de Sinais-termo em Libras para a área de Administração

Abstract

This thesis, developed in the Graduate Program in Languages (PPGL), more specifically in the research line of Language Acquisition, Variation and Teaching, presented the objective of producing a translation glossary in Libras for English terms used in the area of Business Administration. The research presents a mixed and applied approach, focusing on Libras terminology. It is possible to justify the importance of the study due to the current difficulty in translating terms in the area of Business Administration that are borrowed from English, highlighting the need to problematize the access to English terminology and the borrowings in the area of Business Administration when it comes to Deaf people that have English as their L3. We have selected thirty-five terms in English and the term-signs were created considering the following parameters: a) handshape; b) location, c) orientation, d) movement and e) non-manual expressions. For each term-sign a visual image was developed in order to display some level of iconicity that would help us create the term-sign and that would assist the concept comprehension by the group that evaluates their acceptability. The term-signs and the concepts explanations were recorded and sent to a group of nine participants that are administrators and former Deaf students from the area of Business Administration. For each term-sign, an acceptability sheet was attached, asking for the participants’ evaluations according to the aforementioned categories. The group gathered to discuss the non-acceptability cases, and, if necessary, to develop a different term-sign. After the term-signs were defined, the videos were sent to another group of evaluators, composed of three participants that are Deaf students of Business Administration courses. The inclusion criteria was decided by the first group, that defined the possibility of publishing in the glossary the term-signs that presented a minimum of ⅔ of acceptability opinions. The first main cause for non-acceptability of the proposed term-signs is related to morphological aspects, and the second main cause is associated with semantic aspects. Considering the thirty-five terms in English, we have published on the glossary a total of thirty-six terms. Two terms present variants (Balanced Scorecard – BSC and Coach) and other two are ASL borrowings. The glossary presents a terminological sheet for each term-sign and can be accessed via QR Code.