Participação em redes e dificuldades na comercialização dos empreendimentos de economia solidária rurais no Brasil

Abstract

The main objective of this paper is to verify if the Solidarity Economy enterprises that participate in networks have fewer difficulties in marketing than those that do not participate in networks. For this work, we analyzed secondary data obtained from the database of the Solidarity Economy Information System (SIES), which contained 19,708 enterprises, of which 9,722 were classified as Rural Solidary Economy enterprises in Brazil. The existing database consists of 171 questions, of which 14 questions were analyzed, since the others are not part of this work’s objective. The data were analyzed through descriptive statistics, chi-square analysis and mean difference test.It was found that the fact that the projects participate or not in the network shows significantly that yes is associated with more difficulties in marketing.The main difficulties in commercialization were lack of capital and turnover, high cost of transportation and precariousness of the roads for the production flow. It was found that the sale is primarily for the final consumer and that most of the projects are formed predominantly by adults, with an average of 17 people involved in each project.