Vulnerabilidade social na sociedade da informação: a algoritmização da vida cotidiana e a violação de direitos dos consumidores inseridos no filter bubble

Abstract

The present work aims to analyse the consequences of technological advancement in the consumer’s life today, analysing whether they can still enjoy fundamental rights such as freedom of choice, information and privacy. Many of the advances are due to Artificial Intelligence, which in endowed with the ability to learn and adapt, given the performance of the algorithms, which makes it possible to interpret the information, made available on the internet by consumers. From all the information collected, companies are able to offer consumers products and services according to their needs and preferences, inserting them into algorithmic bubbles, in which the filters select the products to be made available to consumer. In order to analyse this problem and analysis is made of the current information society and the role of Artificial Intelligence and algorithms in the lives of citizens, questioning whether the algorithmization of life has left consumers free to enjoy their basic rights. Finally, it is analysed whether the algorithmization of life has left consumers free to enjoy this basic rights. Finally, it is analysed whether the existing legislation has ensured that consumers can exercise their rights without the interference of new Technologies, analysing the laws of Uruguay, Argentina, Mexico, the United States, the LGPD and the GDPR - which is considered the most modern and complete model in data protection.